by Matthew Olding | Feb 10, 2015 | News
As a general rule, hosting a marketing landing page that is crafted to create leads should be hosted on a company’s primary domain to maximise a google adwords spend. But there are a lot of situations that come across my desk where hosting a landing page on the... by Matthew Olding | Feb 8, 2015 | News
In July 2013 I got my first taste of the complex world of marketing automation in the form of the now defunct Optify service. It was the clunky precursor to what would be ‘a brave new world’ of marketing automation that was to blast off (for me) in...